Four-Day Student Orientation Event in Casablanca, Morocco

Four-Day Student Orientation Event

This promotional video was created for Radio School Maroc, in collaboration with Chada FM, as part of a four-day national and international student orientation event.

The event was designed to help prospective students discover new study programmes, connect with educational institutions, and make informed decisions about their academic future. My objective was to capture the energy, diversity, and opportunities of the event and translate them into engaging content for both national and international audiences.

As the Filmmaker, Editor, and Creative Producer, I was responsible for the complete visual production, from filming on location to editing and delivering the final promotional video.

I managed the entire creative process, including developing the visual direction, capturing the most relevant moments, selecting the strongest footage, structuring the story, and producing a dynamic final edit suitable for social media and promotional use.

The result is more than an event recap. It is a strategic piece of content that showcases the student experience, strengthens the visibility of Radio School Maroc and its collaboration with Chada FM, and encourages prospective students to take the next step in their educational journey.

My responsibilities included:

Creative concept and visual direction
On-location filming and content production
Storytelling and footage selection
Video editing and post-production
Music, pacing, transitions, and visual consistency
Creating promotional content for a diverse international audience

This project demonstrates my ability to independently transform a live event into professional, audience-focused content that combines creative storytelling with clear marketing and communication objectives.

BAKKIE MET MAR | Podcast & Media Concept

BAKKIE MET MAR is an independently developed podcast and media concept created to give Millennials and Gen Z a platform for conversations about the topics shaping their personal, professional, and social lives.

As the Creator, Host, Creative Producer, and Content Creator, I was responsible for developing the concept from the ground up and transforming the initial idea into a complete podcast format.

The podcast combines entertainment with meaningful conversations, covering topics ranging from entrepreneurship, media and education to mental health, identity, culture and personal development. By inviting guests with different backgrounds, experiences and perspectives, I created conversations designed to be accessible, relevant and engaging for a younger audience.

My role extended beyond presenting the podcast. I was involved throughout the complete creative and production process, including concept development, guest research, interview preparation, recording, content production, editing, branding and the distribution of episodes across digital platforms.

My responsibilities included:

Podcast concept development
Hosting and interviewing
Guest research and preparation
Creative direction
Audio and content production
Editing and post-production
Branding and visual communication
Social media content
Content distribution
Audience positioning and engagement

BAKKIE MET MAR demonstrates my ability to independently develop a media concept from idea to execution while combining storytelling, production, communication, marketing and personal branding.

The project also strengthened my experience in creating content that does more than generate attention. It creates conversations, gives different perspectives a platform and builds a recognisable media identity around subjects that matter to a younger generation.

Instagram AR Filter | Social Media Experiment

In 2022, I independently designed and developed a custom visual effect filter for Instagram as part of a social media experiment exploring interactive and immersive content.

The project focused on understanding how augmented reality and visual effects could be used to create a more engaging experience within social media. Rather than producing traditional static or video content, I experimented with a format that allowed users to actively interact with the creative concept themselves.

I was responsible for the complete process, from the initial concept and visual direction to the development and final implementation of the filter on Instagram.

My responsibilities included:

Creative concept development
Visual design and direction
AR and visual effect development
Instagram filter creation
Testing and optimisation
Social media experimentation
User experience and interaction

This project demonstrates my willingness to experiment with emerging digital formats and explore how technology, creativity and social media marketing can work together to create interactive brand and audience experiences.

It also reflects my ability to move beyond traditional content creation and explore new ways for audiences to participate in digital storytelling.